Meta Description

Use of the Meta Description tag in your page headers is a very important role in ranking. The descriptions are what show up in search engines which give you a short brief 2 sentence description under your site title/url.

A good trick when optimizing your description is to use a couple keywords that you are trying to rank for. If you will look below you will see that google scopes through these descriptions as well as titles and brings them up in bold within the search. See below.

Now another trick to increase hits is to make your description catchy. Don’t just stuff it with a bunch of keywords and nonsense for it will look spammy or just not to relevant to what the user is searching for. Spice it up a bit while using your keywords within it and you will beat all other competition.

Now another factor that plays in this, as discuss in the page meta titles and body titles lesson is that in some cases, the first couple of lines in your body will show up in place for the page description. So when starting your article body off, spice it up and use keywords with in it. The search engine will list about 2 lines or 140-160 characters. use it to your benefit.

Meta-Keywords

Using meta keywords is not as effective as it used to be, if at all. It still does not hurt to edit this and put keywords in there because regardless of what some SEO’s think, using the meta keywords tag does help you a little.

Let’s go back in time a bit shall we? Optimizing your meta keywords tag used to play a huge role in ranking within search engines. People started using this to their advantage and manipulating the search engine crawlers so that they could get top rankings for certain keywords. They did this by stuff their meta tag with keywords and tons of duplicates. From this being abuse since then, Google has changed their algorithm when it comes to this and now it is no longer as effective. If you get caught stuffing keywords, your site will be penalized or banned.

Now when using your meta keywords, the limit of keywords that you should is in it is 30 words(each key phrase before the comma is considered a word(s) ).

If you have any more question related to meta tags please comment below, discuss in the forum or one of the team can help you personally 1 on 1.