Using text over images with seo
September 25, 2009 by admin
Filed under Website Structure
One common error people make when designing a website is embedding text into images. This is done through any photo editing program. A lot of web designers focus too much on images, image links, and embedded text into images to spice up their website. This is the same concept as our other article “Focusing On Navigation Menu’s” .
Search engines cannot and I repeat CANNOT read text in images. If you are using an image with text in it to link to another page within your site, simply scratch that image and put a text link in there (anchor text link).
An anchor text link is just a basic URL/Href. Instead of putting a URL in it for the text, you put a keyword of whatever you may be linking to. Visit our other article on Anchor Text for more information on what they are and how to use them properly.
Search engines determine what your website is about by reading the text on every page. Using <h1> , <h2>, <h3> tags really helps with optimization. These tags weigh more than regular text. Bolding and italicizing text also weighs out.
What weight means is, when a search engine crawls/reads your page, use of these tags makes these words stick out, <h1> being the most. Use these for category names and article headings. When using any of the others, you don’t want to over due it for it will make the users experience miserable, for example bolding way too many words. Bold keywords that you want to rank for.
So the conclusion of this is, keep image use at a minimum when linking or using category names/keyword names. Using CSS can spice everything up AND use all of the text you need.
Introduction to HTML
What is HTML?
HTML is a markup language for describing web pages.
- HTML stands for Hyper Text Markup Language
- HTML is not a programming language, it is a markup language
- A markup language is a set of markup tags
- HTML uses markup tags to describe web pages
HTML Tags
HTML markup tags are usually called HTML tags
- HTML tags are keywords surrounded by angle brackets like <html>
- HTML tags normally come in pairs like <b> and </b>
- The first tag in a pair is the start tag, the second tag is the end tag
- Start and end tags are also called opening tags and closing tags.
HTML Documents are called Web Pages
- HTML documents describe web pages
- HTML documents contain HTML tags and plain text
- HTML documents are also called web pages
Here is an example of your basics to begin an HTML Page
<html>
<body>
<h1>My First Heading</h1>
<p>My first paragraph</p>
</body>
</html>
Copy this into a notepad, rename the file to index.html and test it out in your favorite browser – Internet Explorer – FireFox
The text between <html> and </html> describes the web page
The text between <body> and </body> is the visible page content
The text between <h1> and </h1> is displayed as a heading
The text between <p> and </p> is displayed as a paragraph
