Search Engine Placement

Search Engine Placement has been explained time and again all throughout our website. Your Search Engine Placement is determined by many factors of your website. As explained in previous lessons, for Search Engine Placement , Link Building is one of the main keys to getting your website ranking better within search engines.

Now for better Search Engine Placement, You need to focus on other key points of having a good Search Engine Optimization SEO site. You want to have unique content that is well written and well built around keywords that you are trying to rank for. There are many tools on the net to help you target the best keywords that you want to rank for within your Search Engine Placement.

Search Engine Optimization SEO for short is used in many other ways. You can use Google’s keyword tool to help look for keywords that you want to build your site around. If your site is just getting off of its feet, try to focus on less competitive keywords with a high search volume for the month. Once your site starts to build rank and have a better Search Engine Placement then you can start focusing on more competitive keywords.

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SEO Optimization

SEO Optimization stands for Search Engine Optimization or in short terms “SEO“. This means that it is the practice of optimizing your website to rank and place well within Search Engine Ranking. As many think that SEO is somewhat of a cult or a secret society, it is all very easy work that you perform on your website.

With the current SEO Optimization trend right now, link building is the main key to ranking well within search engines, any SEO can tell you this. What link building does to increase your Search Engine Ranking is basically, every time another site links to yours, that is considered a vote with in Google which helps you rank better. You want to exchange links with quality sites that are relevant to what yours is about and preferably of decent page rank. You can find many more SEO Optimization articles on our site to make the best out of your Search Engine Optimization SEO experience.

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What is SEO?

What is SEO ?

So you are here because your are wondering what SEO is? SEO is called Search Engine Optimization. The name pretty much gives you a hint itself but, let’s take a deeper look into better understanding what Search Engine Optimization is, how it works, and how it will benefit you and your website or blog.

If you own a website or a blog, you of course want to rank(be placed higher within search engines) and target as much traffic(website visits/hits) as you can. Nothing beats Organic Traffic. Organic Traffic is natural traffic that comes from people searching for keywords and terms that relate to your website within search engines and simply going to yours.

The more traffic that your website receives,the more money that you can make off of simply managing your website about something you may or may not love to write about. With this you don’t have to put in money to make it. If you are clueless to making money online with your website, shoot on over to our “Making Money Online” category.

Now that these basics are out of the way, let’s discuss SEO. As stated above, this is a practice of optimizing your website to rank well within search engines. I will discuss a couple of the main, basic ways of doing so.

• Building Back-links
• Using Anchor Text
• Using Keywords To Target Traffic
• Optimizing Your Meta Tags
• Unique Content

The best way to rank well within Google is by building back-links. A back-link is simply a one way link back to your site. Google counts this as a vote for your website. You want to build quality back-links with sites that are relevant to your niche(what your website is about) and with high PR websites. (PR is Page Rank 1-10, 10 being the highest). You can check website page rankings by simply using the Google Page Rank Checker tool.

Within back-links you want to use anchor text. Anchor text is the text within a link. Within this text you want to use keywords that you are trying to rank for within Google. So for let’s say this site, I would link with a few sites with my site link on theirs being “SEO Tips” then on a few others “SEO Tutorials” and on others “Search Engine Optimization” and so on so forth. You don’t want to over use just one keyword. Try to rank for a few different ones that are related to your website. It’s up to you how many you want to try and rank well for.

Using keywords which are related to your website to drive traffic is of course a must. As stated above, these are terms that you want people to search for within Google and stumble upon your site by searching them. Use keywords in meta tags, page titles, article titles, categories in your navigation bar, within your articles and etc. Do not overuse keywords in articles or on pages for this is called keyword stuffing and your site may get penalized or banned.

For every web page that you have, you want to have optimized meta-tags which are in the header of your page. Use keywords within your meta-title, description, and meta-keywords. Meta-keywords really aren’t too effective on ranking anymore because of the abuse of keyword stuffing in the past. It still doesn’t hurt to use it though. In your titles of pages, use some keywords you are trying to rank for. In the description, describe what the page is about while using a few keywords within the first 150 characters or so.

Unique Content is something I have to stress. Google doesn’t like duplicate pages and plagiarized work. Always update with fresh content that hasn’t been discussed before. Even if it has, write it better than all of those others out there. I do not recommend using article re-writers. If you can’t write a decent article about something you are interested in, you don’t need to be running a website.

Remember, you don’t have to pay out thousands of dollars to have your site ranked well within Google. You can do this yourself and we give you all of the tools, tutorials, and tips needed to achieve this. We use all of these methods on this site constantly and by each day that goes by, we rank higher and higher.

If you have any further questions simply leave a comment.

–R&R Craig

Search Engine Optimization Poison Words

Here is a list I have dug up for a while back which are called Poison Words in the Google / SEO Tips world. These poison words are words you do not want to use with your site or blog for google and google adsense looks down upon them.

I am going to look around for more words to dig up so enjoy for now!

Things never to do with SEO

Today we are going to discuss some things you should avoid when optimizing your blog/website for search engines. Shall we begin?

SEO Spam and and paying to submit to directories.

Have you ever seen ads around the internet stating that they will submit your website to hundreds or thousands of search engines? How about 500 directories? Or maybe buying thousands of backlinks for a small price? Never give in to this, you just can’t buy this kind of work for $25.00 . Your site will be submitted to link farms of a directory. No SEO can gaurantee a number one ranking and for a small price your site won’t be submitted to all those directories and search engines. No true SEO is a spammer.

Have you ever put your content across several domains?

This is not something good to do unless you have a bulk user base and for certain content considerations. This will get a bunch of your sites in the SERPS so look up more about sub-domains and domains with search engine optimization. Submitting to search engines can’t hurt but really, only submit to a couple of the top ones. Usually you won’t have to do this because the search engines will automatically crawl your website when you are linked with a site that is being crawled.

Make your pages crawlable!

Now you never want to make your site to where a crawler can’t access it or crawl all of your pages you want. This happens when you don’t write your robots.txt file correctly. Also having sessions Id’s or too many variables in your urls can effect this. Always use words and keywords of your categories and topics in your urls. When you have a navigation menu you, never use all all images or flash. The crawlers cannot read these things. Unless you have a portfolio or something related, never use an all image or flash website period. Crawlers read the text in your site, the aren’t human and cannot read the text or images in flash.

For more information on optimizing your navigation menu’s and a better explanation on using text instead of flash and all images, check out a previous topic I wrote on optimizing your categories .

Targeting general keywords and why not to.

If you are starting a website or blog and if your website isn’t ranked well yet, never try to target general popular keywords that have a lot of competition. Always optimize for relevant specific keywords that will bring traffic that you targeted traffic. For example, you have a video game website and you decide to target the keyword “Gaming”. You will be blown away by competition without a chance, even if ranked decently. Try to rank for something more relevant than just general gaming and start off with some keywords that have lower competition and build your way up as you go up in ranking.

Keyword stuffing and irrelevant keywords.

This is a DON’T and you can get banned from it by Google. Stuffing your meta tags with irrelevant keywords means that these keywords have no relation to your website or topic. Google does not like this even though google does not base rankings off of meta tags anymore because it was too abused in the past it is still good to use them anyways. The max you should use is roughly 600-700 characters in a meta tag. Limit it to no more than about twenty targeted phrase of maybe two words or more. Make sure you separate them with commas of course. If you are using the same keyword avoid using it more than three to seven times. List them in the order of how important they are to your website and what you are trying to rank for. Do not use hidden keywords as text in your pages (people generally do this in the footer). Google considers this spam and will ban you for this. People do this by stuffing them in the footer and making the text the same color as the background color.

Avoid duplicate content.

Try to avoid this and avoid using the same titles in every page. If your page is on a certain topic, use the topics keywords in the title. Do the same with the pages of your categories. Don’t use www.blah.com and blah.com to direct to your homepage. Believe it or not, these both are two seperate addresses and will be considered duplicate content. Don’t link your home page with www.blah.com/index.html from www.blah.com either. Use the one address that you established for your website.

Site layout, structure , usablity.

Make sure that your site is optimized for both your users and search engine spiders. Use proper structure, navigation, descriptive links and text and headers. You want your website to look good and be easy to navigate your your users and visitors but at the same time you want it to where spiders will just eat your site and pages up. I stress again using text over images as much as possible.

Back-linking to relevant sites.

If your website is let’s say once again, about “Gaming” , don’t link to a weight-loss website because you have nothing in common. When building back links, you always want to build links between you and websites that are relevant and similar to what your website is about. This will work out for the both of you and eventually you can get more back links through those people.

Using anchor text and mixing it up.

When using anchor text, don’t use the exact same anchor text for each site that you are building a back link from. Switch it up. This is called unnatural link building. So vary up your keywords in your anchor text on different websites with keywords that are related to your site and related to words you are trying to rank for. If you don’t know what anchor text is, read up on a couple previous articles that I wrote that discusses Building Page Rank and Getting Indexed In Google fast .

Spamming your link.

I am sure you have seen tips on commenting in guest-books, blogs, forums and so on so fourth. There is a difference between posting comments with a link in it and spamming it. Most of the time, you have the option of including your link when posting in a blog or guest-book. In a forum you can include your link in your signature. Don’t just down right spam your link all over fast in hopes of getting traffic and links back to your site. This won’t help and you will get banned and more than likely your post will be deleted. Nobody likes a spammer, not even you.

Quit worrying about ranking.

Everyone seems to obsess and fret over Google page rank more than they should. If you keep up with the key fundamentals of running a website or a blog, your ranking will go up more and more as time goes on. Quit worrying about it because just focusing on this will end up cramping your style. Focus on keeping your site and/or blog updated with fresh unique content daily, interacting with your visitors, users, and other blog members, and keep doing basic SEO on your pages and you will be fine. Also, quit checking your rankings every single day. They are going to do what they are gonna do, let them be and stay focused.

This list can go on and on…and on! These are some key tips to running a successful site and keeping your optimization A-1. If you have any other tips feel free to comment.

Whitehat SEO Tips for Bloggers

Matt Cutts video discussing Whitehat SEO Tips for bloggers. This Video is perfect for seo tips for bloggers, beginners and intermediate. 1 hour long of Matt Cutts explaining Whitehat SEO Tips for bloggers.

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Your website – Is it Indexed with Google?

So are you wanting to know if your website is indexed with Google or not? It is quite simple but this article is for beginners.

Go to Google.com

Type in your website address.

If nothing is found it isn’t index, if pages are found, it is index.

To get indexed with Google simply go here and submit your site. You are going to want to make a site-map and submit it to Google also. List all of the main pages in it that you would like to have indexed.

Keywords:

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Getting indexed in Google fast

Here are some simple SEO Tips.

A great way of getting known in search engines for certain keywords is backlinking. How you ask? This is simple, make sure you are getting links from a quality site with unique content and a good page ranking. But what we are going to discuss is anchor text and what is anchor text. You can use this in guest blogging.

What is Anchor Text?

Anchor text is just some basic HTML. Basically you are linking back to your website (back linking) and using keywords in your link. these keywords should be ones that you are trying to rank for in which this is a great SEO method on ranking higher.

Here is an example of what anchor text is.

< a href=”linktoyoursite.com” > Your Keyword here </a>

And you would get Your Keyword Here

Here is my example that I actually did in this article.

SEO Tips

Now you see that it links back to my website but is using a keyword that I am trying to rank for. Now here is something else I want to discuss. It is called “Alt Text” / “Title” . Alternative text / Title is a description of your link when someone hovers over it. If you hover over the link above it will say “SEO Tricks“. This also helps.

Why isn’t the alt text/link title the same as the keyword?

I am doing this because you want a keyword density of about 6%. So you don’t want to use the same keywords more than once or twice in an article. So if you plan on using it 5 times make sure to change the keywords up to maybe instead of SEO Techniques to SEO Technique or something similar.

So here are two examples of how to do this using alt and title.

<a title=”SEO Technique” href=”http://www.therantandrave.net/”>SEO Techniques</a>

<a href=”http://www.therantandrave.net/” alt=”SEO Technique”>SEO Techniques</a>

And these are just some basic SEO Tips on how to get indexed in Google fast.

Any questions?

Read/Discuss more here

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