Search engines cannot and I repeat CANNOT read text in images. If you are using an image with text in it to link to another page within your site, simply scratch that image and put a text link in there (anchor text link).

An anchor text link is just a basic URL/Href. Instead of putting a URL in it for the text, you put a keyword of whatever you may be linking to. Visit our other article on Anchor Text for more information on what they are and how to use them properly.

Search engines determine what your website is about by reading the text on every page. Using <h1> , <h2>, <h3> tags really helps with optimization. These tags weigh more than regular text. Bolding and italicizing text also weighs out.

What weight means is, when a search engine crawls/reads your page, use of these tags makes these words stick out, <h1> being the most. Use these for category names and article headings. When using any of the others, you don’t want to over due it for it will make the users experience miserable, for example bolding way too many words. Bold keywords that you want to rank for.

So the conclusion of this is, keep image use at a minimum when linking or using category names/keyword names. Using CSS can spice everything up AND use all of the text you need.

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