Introduction To SEO

Learn SEO – Introduction

SEO means Search Engine Optimization. What all of this means is the study of optimizing your website to rank higher and get to the top of search engines. It is pretty self explanitory. SEO is usually considered a crucial role in web marketing. This helps in promoting websites and getting them to the top.

One well known fact in Search Engine Optimization is that even if you do everything correctly and execute all of the seo techniques properly, this does not gaurantee you a top rating in the search engines. This takes time and patience for down the road you will be successful in achieving your goals.

Search Engines

So how how do these things work? These search engines work by crawling websites and placing them into their search in the fit category and ranking. A lot of people that do SEO end up making their pages for the search engine spiders but not for the users. Keep this in mind, you want to make your pages well rounded for both users and spiders. A search engine spider does not navigate through your pages, read articles, click ads and even buy products.

When optimizing, yes you want to rank for Google because it is the most popular engine out there but you want to carefully optimize your website for other engines also. Each one of these engines have their own algorithms in which decide a websites placement and ranking within. So the fact of the matter is, different search engines like different stuff so you want to conquer all of these.

Planning Ahead

When you decide that you are going to build a new website or blog, you want to always plan ahead. Begin brainstorming different idea’s for your website, even draw your layout’s rough draft down on paper. Write out all of your idea’s down to help you figure out what you want to do. Before doing this you want to of course, figure out what you want your website to be about.

Try to customize yourself a layout that is going to be search engine friendly but then again be user friendly. Take image/flash navigation menu’s into consideration also. You can always make a dazzling menu using text with some images behind it or even css menu’s. Using text for your categories helps spiders better define your site and what it is about.

Choosing Your Niche

Now you got your design and your idea’s but what is your niche? Try focusing on something that isn’t too popular, think up different domain names that would have your niche in them. What keywords are you going to base your website off of? This can be very hard for some but simply use this main factor, choose something that is popular but isn’t at the top of the list, something you could rank for easier than others.

This is where Keyword research comes in. There are many tools out there that you can use to see which keywords you would like to try and rank for. Again if you are starting a website, let’s say it is about “Video Games”. You aren’t going to try and rank for the keyword video games, if you have cheats on your website try to rank for maybe GTA cheat codes.

Next we will be discussing Design & Structure so stick around for I will be writing a whole tutorial to using SEO and giving you a better understanding!

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