Search Engine Placement

Search Engine Placement has been explained time and again all throughout our website. Your Search Engine Placement is determined by many factors of your website. As explained in previous lessons, for Search Engine Placement , Link Building is one of the main keys to getting your website ranking better within search engines.

Now for better Search Engine Placement, You need to focus on other key points of having a good Search Engine Optimization SEO site. You want to have unique content that is well written and well built around keywords that you are trying to rank for. There are many tools on the net to help you target the best keywords that you want to rank for within your Search Engine Placement.

Search Engine Optimization SEO for short is used in many other ways. You can use Google’s keyword tool to help look for keywords that you want to build your site around. If your site is just getting off of its feet, try to focus on less competitive keywords with a high search volume for the month. Once your site starts to build rank and have a better Search Engine Placement then you can start focusing on more competitive keywords.

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Focusing on Navigation Menu’s

A Navigation Menu in SEO can play a huge role in optimizing your website for search engines. The reason being is when a search engine crawls your website, it is going to read everything in the header and the first 100 or so keywords in your body which would usually be your article..

In this lesson we are going to discuss using targeted keywords, using text, why not to use image or flash, and why css is your best bet when it comes to header, footer and other navigation menu’s / bar’s.

Using targeted keywords in navigation menu’s

I am sure you have seen websites which use flash or image navigation menu’s in their headers. If you are trying to optimize your web site, this is a major SEO Mistake which has been added to the SEO Black book on here as reference.

The reason this is a no-no when it comes to SEO is because, search engine crawlers are not human, no matter how much you may want them to be. They cannot read images and flash. This is where using a CSS menu comes in handy. The reason this will come in handy is because you can spice up your navigation menu with awesome looking graphics and effects but at the same time you will use text to overlap every item on the menu. When designing a menu and adding categories and items, you want to use keywords that you are trying to rank for in search engines. We are going to discuss more of this below.

Using targeted keywords in your navigation menu’s

This will play a crucial role in your site ranking for keywords that you are targeting. In a normal menu you will see it categorized like this for example:

Home | News | Forum | Reviews | Tips | Tutorials

These are just general keywords. Now let’s say you have an SEO site like www.therantandrave.net and you are optimizing for SEO Keywords. When getting a site off of it’s feet, you want to use keywords in your menu until you start ranking for main keywords that you are aiming for. For example below.You would want your menu to resemble something like this:

Home | SEO Tips | SEO Tutorials | SEO Forum | SEO Tools

Now that you have a hint, these are keywords that I am trying to rank better for (SEO Tips, SEO Tutorials, SEO Forum, SEO Tools). As you can see in the top header navigation menu on our site therantandrave.net and on this site, our menu’s are in CSS. If you use wordpress, almost every wordpress theme comes with CSS menu’s which saves you a lot of work.

notice that the keyword “seo” is used in each phrase. It is alright to use it in there like so when a site is getting off of it’s feet. Once you start ranking for the keyword “SEO” in this case, you then can change it up to just tutorials,forum,tools , for the search engine will start grabbing the information seo + tutorials, seo + tools in the future especially if you are building pages are given keywords.

Your best bet is using text/css navigation menu’s in your header, sidebar’s and footer using targeted keywords.

If you are new to CSS or just need a little bit of help, here are some resources for you below:

• How to make a CSS menu
• CSS navigation menu
• Building a Dynamic Menu with CSS
• Building an Expanding CSS Menu
• CSS Menu Generator

SEO Tips for your Wordpress Blog

Author: Bryan Joseph King – www.yourdailyguide.org

A lot of blogs are using wordpress because it is one of the most seo-friendly Content Management System (CMS). So here i am going to list some seo tips to improve your wordpress blog. These are important things to get your wordpress blog optimized. It will help you gain more traffic and rank better in search engines like google, yahoo, msn, etc.

• Install Wordpress PluginsYou can get a lot of free plugins online and they will help a lot in optimizing your blog. You can view an article of mine that lists the Best SEO Plugins for Wordpress.
• Optimize permalinksThe default permalink is not seo-friendly and should be changed right away. For me, the most seo-friendly would be to use /%postname%/ which will make something like this http://yourdailyguide.org/ways-to-increase-link-popularity/ . You can change your permalink by going to Settings >> Permalinks and choose custom structure and input /%postname%/ .
• Optimize page titlesPage titles are the most important in your single page and should be placed between h1 tags. Titles should be short but keyword-rich.
• Remove hyperlink of the Title of your single postsI saw a lot of blogs that hyperlinks the title of their single posts and this is no longer needed since it will still link on the same page. You can easily edit it at Presentation and edit the single.php file.
• Validate your codeThere are a lot of tools online that you can use to validate your code. By validating your code, it will help search engines to crawl your site easier. This requires knowledge in web design to fix these codes so if you can’t do it, you can hire a web developer to do it for you.
• Add Meta Keywords and DescriptionAlways add meta keywords and description to your blogs because it will help the search engines to identify what kind of blog you have. Choose your keywords wisely (means that you choose keywords that are not so competitive but has a good search volume).
• Deep-Linking your postsDeep-linking is where a post of yours links to another related post of yours. Choose the keywords to hyperlink wisely, choose the one that fits most to the post that you’ll be linking.

What is SEO?

What is SEO ?

So you are here because your are wondering what SEO is? SEO is called Search Engine Optimization. The name pretty much gives you a hint itself but, let’s take a deeper look into better understanding what Search Engine Optimization is, how it works, and how it will benefit you and your website or blog.

If you own a website or a blog, you of course want to rank(be placed higher within search engines) and target as much traffic(website visits/hits) as you can. Nothing beats Organic Traffic. Organic Traffic is natural traffic that comes from people searching for keywords and terms that relate to your website within search engines and simply going to yours.

The more traffic that your website receives,the more money that you can make off of simply managing your website about something you may or may not love to write about. With this you don’t have to put in money to make it. If you are clueless to making money online with your website, shoot on over to our “Making Money Online” category.

Now that these basics are out of the way, let’s discuss SEO. As stated above, this is a practice of optimizing your website to rank well within search engines. I will discuss a couple of the main, basic ways of doing so.

• Building Back-links
• Using Anchor Text
• Using Keywords To Target Traffic
• Optimizing Your Meta Tags
• Unique Content

The best way to rank well within Google is by building back-links. A back-link is simply a one way link back to your site. Google counts this as a vote for your website. You want to build quality back-links with sites that are relevant to your niche(what your website is about) and with high PR websites. (PR is Page Rank 1-10, 10 being the highest). You can check website page rankings by simply using the Google Page Rank Checker tool.

Within back-links you want to use anchor text. Anchor text is the text within a link. Within this text you want to use keywords that you are trying to rank for within Google. So for let’s say this site, I would link with a few sites with my site link on theirs being “SEO Tips” then on a few others “SEO Tutorials” and on others “Search Engine Optimization” and so on so forth. You don’t want to over use just one keyword. Try to rank for a few different ones that are related to your website. It’s up to you how many you want to try and rank well for.

Using keywords which are related to your website to drive traffic is of course a must. As stated above, these are terms that you want people to search for within Google and stumble upon your site by searching them. Use keywords in meta tags, page titles, article titles, categories in your navigation bar, within your articles and etc. Do not overuse keywords in articles or on pages for this is called keyword stuffing and your site may get penalized or banned.

For every web page that you have, you want to have optimized meta-tags which are in the header of your page. Use keywords within your meta-title, description, and meta-keywords. Meta-keywords really aren’t too effective on ranking anymore because of the abuse of keyword stuffing in the past. It still doesn’t hurt to use it though. In your titles of pages, use some keywords you are trying to rank for. In the description, describe what the page is about while using a few keywords within the first 150 characters or so.

Unique Content is something I have to stress. Google doesn’t like duplicate pages and plagiarized work. Always update with fresh content that hasn’t been discussed before. Even if it has, write it better than all of those others out there. I do not recommend using article re-writers. If you can’t write a decent article about something you are interested in, you don’t need to be running a website.

Remember, you don’t have to pay out thousands of dollars to have your site ranked well within Google. You can do this yourself and we give you all of the tools, tutorials, and tips needed to achieve this. We use all of these methods on this site constantly and by each day that goes by, we rank higher and higher.

If you have any further questions simply leave a comment.

–R&R Craig

New SEO WordPress Plug-In by SEO Inc.

SEO Inc is a leading search engine optimization company. They have announced their new release of what is called SEO Nova which is a new wordpress plug-in that optimizes your blog for search engines. As most of us know they are thousands of wordpress plugins out there and many Search Engine Optimization Plug-in’s for Wordpress.

With every new release, SEO Inc strives to improve on these plug-in’s with an easier interface for user and teaches us that much more on learning SEO Techniques.

This new plug-in enables bloggers whether they are a beginner or a self proclaimed expert to optimize their blog’s search engine presence with improved help and tips on SEO.

Here are some words from Haven Brady and some features listed on their latest blog:

Download SEO Nova Wordpress Plug-in

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“Although there are other WordPress SEO plug-ins available, these tools miss the mark when it comes to offering supporting information on SEO best practices” said Haven Brady, Director of Media Strategies at SEO Inc. “SEO Nova provides bloggers with a turn-key style platform condensed within an easy to navigate format for those who want to know why and how to increase their search engine visibility.”

With the SEO Nova plug-in, bloggers of all technical skill levels will be able to enhance their blog’s search engine presence through improved automation and guidance on SEO Best Practices.

• Optimize post and page titles for search engines
• Generate META tags automatically
• Customize post level META data with “SEO Best Practices” guidance
• Post page optimization control
• Sub page optimization control
• Automatically set 301 redirects for any permalink changes
• Fine tune search engine indexing to avoid duplicate content issues at any level
• Optimize with confidence using a comprehensible interface and easy-to-understand function descriptions

SEO Nova is now available free for download at www.seoinc.com/seo-nova/. Video tutorials are provided detailing step by step instructions for implementation of the plug-in.

For more information about SEO Inc. call 877-736-0006, visit www.seoinc.com or visit SEO Inc. at booth #801 at SES San Jose in the San Jose McEnery Convention Center.

About Search Engine Optimization Inc.:

Search Engine Optimization Inc. is a professional search engine optimization firm specializing in achieving top search engine rankings for client’s websites with customized strategies tailored to the unique online business objectives of each client. SEO Inc. is an Inc. 5000 company that leverages more than 120 years of combined Internet marketing experience. SEO Inc.’s has developed and honed a suite of highly effective, proprietary optimization methodologies and technologies that have placed more than 700 leading corporations in the top rankings of world’s leading search engines.

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Contact:

Haven Brady
Havenb@seoinc.com