What is SEO?

What is SEO ?

So you are here because your are wondering what SEO is? SEO is called Search Engine Optimization. The name pretty much gives you a hint itself but, let’s take a deeper look into better understanding what Search Engine Optimization is, how it works, and how it will benefit you and your website or blog.

If you own a website or a blog, you of course want to rank(be placed higher within search engines) and target as much traffic(website visits/hits) as you can. Nothing beats Organic Traffic. Organic Traffic is natural traffic that comes from people searching for keywords and terms that relate to your website within search engines and simply going to yours.

The more traffic that your website receives,the more money that you can make off of simply managing your website about something you may or may not love to write about. With this you don’t have to put in money to make it. If you are clueless to making money online with your website, shoot on over to our “Making Money Online” category.

Now that these basics are out of the way, let’s discuss SEO. As stated above, this is a practice of optimizing your website to rank well within search engines. I will discuss a couple of the main, basic ways of doing so.

• Building Back-links
• Using Anchor Text
• Using Keywords To Target Traffic
• Optimizing Your Meta Tags
• Unique Content

The best way to rank well within Google is by building back-links. A back-link is simply a one way link back to your site. Google counts this as a vote for your website. You want to build quality back-links with sites that are relevant to your niche(what your website is about) and with high PR websites. (PR is Page Rank 1-10, 10 being the highest). You can check website page rankings by simply using the Google Page Rank Checker tool.

Within back-links you want to use anchor text. Anchor text is the text within a link. Within this text you want to use keywords that you are trying to rank for within Google. So for let’s say this site, I would link with a few sites with my site link on theirs being “SEO Tips” then on a few others “SEO Tutorials” and on others “Search Engine Optimization” and so on so forth. You don’t want to over use just one keyword. Try to rank for a few different ones that are related to your website. It’s up to you how many you want to try and rank well for.

Using keywords which are related to your website to drive traffic is of course a must. As stated above, these are terms that you want people to search for within Google and stumble upon your site by searching them. Use keywords in meta tags, page titles, article titles, categories in your navigation bar, within your articles and etc. Do not overuse keywords in articles or on pages for this is called keyword stuffing and your site may get penalized or banned.

For every web page that you have, you want to have optimized meta-tags which are in the header of your page. Use keywords within your meta-title, description, and meta-keywords. Meta-keywords really aren’t too effective on ranking anymore because of the abuse of keyword stuffing in the past. It still doesn’t hurt to use it though. In your titles of pages, use some keywords you are trying to rank for. In the description, describe what the page is about while using a few keywords within the first 150 characters or so.

Unique Content is something I have to stress. Google doesn’t like duplicate pages and plagiarized work. Always update with fresh content that hasn’t been discussed before. Even if it has, write it better than all of those others out there. I do not recommend using article re-writers. If you can’t write a decent article about something you are interested in, you don’t need to be running a website.

Remember, you don’t have to pay out thousands of dollars to have your site ranked well within Google. You can do this yourself and we give you all of the tools, tutorials, and tips needed to achieve this. We use all of these methods on this site constantly and by each day that goes by, we rank higher and higher.

If you have any further questions simply leave a comment.

–R&R Craig