Search Engine Optimization SEO

In Search Engine Optimization SEO , there are many ways of optimizing your websites for search engines. Today we are going to talk about a little bit of on page optimization.

When designing a page you want to have some keywords to build your page around. The reason being is with Search Engine Optimization SEO , you are trying to rank for keyword phrases that are going to bring you traffic.

Make sure you use a keyword phrase in your page title, description and to start your page of, use it in an h1 tag. I would use 2 or 3 different keyword phrases and within your page use each one about 3-5 times. This is great for Search Engine Optimization SEO . You also want to bold text keyword phrases, italicize them and make put a few anchor links in that link to relevant pages.

Now for your header menu’s if you have a navigation menu in your header which is preferred, do not use image menus. Search engine crawlers cannot read images, but they can read the alt tags on the images. I prefer using a CSS menu and using text in it for your navigation menu links. You can find many CSS menu generators on the web which is very beneficial when it comes to Search Engine Optimization SEO.

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Search Optimization

Search Optimization is the way you optimize your website to have a good Search Engine Placement or a ranking within a search engine.

Search Optimization can make you a ton of money if you are successful. The funny thing is, Search Engine Optimization SEO is not hard at all. You just have to work at it everyday.

Here we have a tutorial for every method that you can apply to your website to do Search optimization properly, learn from ground up.

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Search Engine Placement

Search Engine Placement has been explained time and again all throughout our website. Your Search Engine Placement is determined by many factors of your website. As explained in previous lessons, for Search Engine Placement , Link Building is one of the main keys to getting your website ranking better within search engines.

Now for better Search Engine Placement, You need to focus on other key points of having a good Search Engine Optimization SEO site. You want to have unique content that is well written and well built around keywords that you are trying to rank for. There are many tools on the net to help you target the best keywords that you want to rank for within your Search Engine Placement.

Search Engine Optimization SEO for short is used in many other ways. You can use Google’s keyword tool to help look for keywords that you want to build your site around. If your site is just getting off of its feet, try to focus on less competitive keywords with a high search volume for the month. Once your site starts to build rank and have a better Search Engine Placement then you can start focusing on more competitive keywords.

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SEO Optimization

SEO Optimization stands for Search Engine Optimization or in short terms “SEO“. This means that it is the practice of optimizing your website to rank and place well within Search Engine Ranking. As many think that SEO is somewhat of a cult or a secret society, it is all very easy work that you perform on your website.

With the current SEO Optimization trend right now, link building is the main key to ranking well within search engines, any SEO can tell you this. What link building does to increase your Search Engine Ranking is basically, every time another site links to yours, that is considered a vote with in Google which helps you rank better. You want to exchange links with quality sites that are relevant to what yours is about and preferably of decent page rank. You can find many more SEO Optimization articles on our site to make the best out of your Search Engine Optimization SEO experience.

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Search Engine Ranking

Search Engine Ranking plays a huge role in whether your site is successful or not. Search Engine Ranking also can make you a whole heap load of money also. This is where Search Engine Optimization SEO comes into play.

Search Engine Optimization SEO is a free method to get your website ranked high within the search engines. Sure you could pay out money in advertising which in the end will come out to thousands but, Search Engine Optimization SEO works better in the long run.

To achieve desired Search Engine Ranking , there are all kinds of Search Engine Optimization SEO techniques that you can use. We have SEO Tutorials on this site for every different method possible.

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Affiliate Marketing with Google Adwords

There are many other ways to promote affiliate ads like through facebook, myspace and other ad networks. This is how tons of people are raking in the cash every month.

The only downfall to this is that you need money to invest and you have to do some keyword research. There are many Affiliate Networks around that you can sign up for. It can sometimes be hard to get accepted into them. You just need to stress how you are going to make your money whether it is through a website or through paid advertising. That usually does the job.

You can use many tools to do your keyword research on which keywords you want to pay for but you need to find the right ones in which the clicks will convert to cash. You have to pay out so much money per click so you want a good ROI(return on investment).

Now which ad campaigns should you choose? You want to find one that pays pretty well that is popular but not too competitive. The more competitive the keywords are for the product, the more money per click you will have to pay out. A great tool for spying on your competition is Keyword Spy . This tells you which keywords your competition is making the most money off of, how much you will have to pay per click, popularity and the whole shot.

All you need to do is go to google and sign up for an adwords account. I would spend 5-10$ on different keywords to see what makes you the most money. You also should have a spiced up landing page, depending on how good your landing page is, this can make you or break you.

A landing page is just a simple page that will spice up your product you are promoting to get the visitor to actually click through to your advertiser and make you money.

Great Affiliate Networks:

CXdigitalmedia

NeverBlueAds

MaxBounty

If you need more help just leave a comment. With your contact information of course. I can also guide you into getting accepted into any affiliate network of your choosing.

How To Use Keywords

If you have read our previous lesson “What Are Keywords?” let’s move on to how to use them. As we explained in the prior lesson, keywords are what make or break your website when ranking within search engines.

Here are the steps we are going to explain with using them:

• Meta Tags
• Navigation Menu’s
• Text Formatting
• Anchor Text / Back Links

Meta-Tags

Please read our other lessons on meta-tags and how to use them for a more in depth explanation on what they are and how to use them.

Meta-Title, Meta-Keywords, Meta-Description

Meta tags are the information in your header that tells the search engines what your website and certain pages are. In your tags you have the Title, Description, Keywords. The title is well, what it says. It is your page title. In your title you want to use keywords within your description. Please refrain from using your website name or your website address in the title unless your website name has the keywords in it that you are trying to rank for. In the title use a brief description of what your page is about while using a keyword or two within it.

Your meta-keywords are the keywords that your site is relevant to and what you are trying to rank for. Use no more than 30.

The meta description is what the description of your page is and this comes up in search engines under the page title/url/link to your site. Again use a brief description using no more than 140-160 characters in it with keywords that you are trying to rank for in it also.

Navigation Menu’s

For a more in depth explanation on how to optimize your navigation menu’s please visit our lesson for Focusing On Navigation Menu’s.

To give a brief explanation, you want to use keywords in place of your categories in your navigation menu’s. This helps you rank for the given keywords and it tells the search engines what each page/category is about and pretty much helps map your website out for the search engines.

Text Formatting

When writing your articles in the body of your page, you want to build it around keywords that you are ranking for. In the title of your article you want to use <h1>, <h2> tags which are basic HTML header tags for a paragraph. These tags weigh a lot within search engines.

When using keywords within your articles you want to bold and italicize them which also makes them stick out within search engines and also makes them weigh a lot. Don’t over due it with the bolding and italicizing of keywords for your page will look spammy and non-user friendly. Try to use each keyword 5-7 times in an article and don’t use anymore than 2-3 keyword phrases in each article.

Anchor Text / Back Links

As explained in our previous lesson, anchor text is one of the main factors in your website ranking. The anchors help tell the search engines that this is a keyword phrase that your site is about hence when someone goes to search for example “SEO Tips” your site will come up. Whether it is first page or 20-30 pages back, it will come up. To help rank higher you want to use anchors in your back links. A back link is simply a link from another site to yours. As explained in the previous lesson, a back link is basically counted as a “Vote” for your website.

Always link with quality sites preferably with a high page rank. You can use the Google Page Rank Check Tool to determine what other websites rank. The ranking chart goes from 1-10, 10 being the highest.

For more information please visit our lesson on Anchor Text.

What are keywords?

Let’s get started with this chapter of are lesson discussing keywords, what they are, how and where to use them, and which ones to choose.

If you are new to SEO you may wonder what keywords are in the Search Engine Optimization world and how to find and use them.

Keywords are what make up your site, your niche/category and they tell a search engine what your site is about and help you place / rank within search engines. Keywords are the search terms that people are searching for in which you want to come up on the first page of the search engine when searched for.

When deciding what keywords you want to try and rank for with your website there are a few factors that come into play. Which ones are related? Which are most searched for, and which are most and least competitive. When you first get a website going, you don’t want to focus on keywords that have a lot of competition for it will take a while for you to rank for them. You have to build your website up day by day. So, try to rank for less competitive keywords in which you can easily move up and beat the competition for that will bring your website traffic/hits and increase your website popularity.

Don’t totally cut out the competitive keywords though also, as your site grows in ranking and popularity, you will move up within the search engine. So mainly focus on the less competitive keywords but use and optimize for a few of the more competitive ones also so when the day comes that you see you are starting to achieve popularity and say over websites, you will already be somewhat ranking for those competitive keywords and you will move up and rank easier and faster for them.

Now, you want to use a couple tools here to determine which keywords that you want to start optimizing for. First you want to use the Google Keyword Tool. This will show you how many searches a keyword gets monthly, how competitive it is and you can also look at your competitions keywords and even use them. This helps and cuts off a lot of time. Also you can use the keywordspy tool for free to spy on your competitors which comes in handy when monetizing your website for making money with Google adsense. This will show you what keywords your competitors are making money off of with adsense. Saves you a heap of work. We would design a similar Google keyword tool but you can’t beat the leading search engines tools.

Google Keyword Tool

Keyword Spy Tool

Meta Description

Use of the Meta Description tag in your page headers is a very important role in ranking. The descriptions are what show up in search engines which give you a short brief 2 sentence description under your site title/url.

A good trick when optimizing your description is to use a couple keywords that you are trying to rank for. If you will look below you will see that google scopes through these descriptions as well as titles and brings them up in bold within the search. See below.

Now another trick to increase hits is to make your description catchy. Don’t just stuff it with a bunch of keywords and nonsense for it will look spammy or just not to relevant to what the user is searching for. Spice it up a bit while using your keywords within it and you will beat all other competition.

Now another factor that plays in this, as discuss in the page meta titles and body titles lesson is that in some cases, the first couple of lines in your body will show up in place for the page description. So when starting your article body off, spice it up and use keywords with in it. The search engine will list about 2 lines or 140-160 characters. use it to your benefit.

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